Friday, 30 June

Next Society

Fri 30 June | 13:30 - 14:30



The Revolution Will Not Be Strategized

The Next Economy is fuzzy, uncertain and, most of all, an adventure. The moonshots involved break with everything our economy now clings to – job security, economies of scale, linear value chains and other temporary truths. The road towards this next economy demands guts, new degrees of freedom and radical choices on a regular basis. Above all, it will address our entrepreneurial fitness and resourcefulness

When the going gets weird, the weird turn pro. (Hunter S. Thompson, 1974)

In this grand challenge, the creative pioneers are a crucial factor. Of course the next economy needs a new infrastructure and should build on existing businesses. We also need to start experimenting with a very specific skill set, though, in a context that is not restricted by established interests. Makers, hackers, designers and disruptive entrepreneurs should take a lead in this one. Once regarded as a touching niche, they have become indispensable experts.

This session will explain why and how the The Hague-Rotterdam region developed a roadmap towards a Next Economy. The panel will discuss how creative pioneers can speed up the process by experimenting, scaling and learning fast.


Fred van Beuningen is the Director at Clean Tech Delta, which collaborates with its partners: companies, universities and government to promote innovation in cleantech. Fred’s industry experience ranges from oil, chemicals and industrial gas to packaging, logistics and shipping. Fred held numerous leadership roles within leading international industrial companies as well as an entrepreneur, including Akzo Nobel (Corporate Director, Sustainability and Innovation), Eitzen Group (Vice President EMEA), Ahlers Logistics (CEO), Linde Gas (Executive Board Member Hoek Loos BV), Smurfit Kappa (General Manager), and Shell (Trading and Marketing Management). He also serves as a board member at the Young President’s Organisation (YPO) Sustainability Network as well as at the Erasmus University Center of Future Energy, among others. He was appointed as a member of the strategy group working on the Roadmap Next Economy with TIR (consultancy firm of Jeremy Rifkin), and serves on the investment advisory council of the Green Gateway Fund and on the Dutch ministerial bio renewable and business platform. He is also a Managing Partner of the Chrysalix RoboValley Venture Capital fund, which focuses on building a global braintrust around emerging technologies including intelligent systems and AI.

Janjoost set his mind to innovations, developed his gut on the streets and now puts his heart in making beautiful things. Head first: with a master’s degree in human-technology interaction he has worked on innovation and sustainability strategies for over ten years. On a gut feeling: he was culturally shaped in an underground hiphop scene, throwing parties and exhibitions in Rotterdam. At heart: Janjoost is a storyteller, always looking for the kick and the core of complex matter. In Wolfpack he unites all three, making creative productions on stories of change. Janjoost is also regularly being commissioned for concepting, ghostwriting and creative consults.

CITIES Foundation’s managing director and co-founder. Italian, she is based in Amsterdam, where she graduated from the University of Amsterdam’s Research Master’s Urban Studies. Francesca manages and coordinates CITIES’ initiatives, events, studies and projects, including the community-driven, local plastic and glass, textile and paper waste recycling scheme – WASTED. She is lead editor, curator, and co-author of “Farming the City”, “We Own the City” and “the Wasted City” publications.
Starting by asking people about their needs and ambitions, the WASTED project is an example on how to develop a shared solution for the global plastic recycling project. Francesca presents the vision and approach of CITIES Foundation, bringing people into urban development since 2008.

Dave Hakkens is a 28 year old designer from the Netherlands. He lives and works in a place called Helmond. Although he is trained as a industrial designer, he also loves to build machinery and videos. His goal is simple: “try to make the world better by making things”, whether it’s an inspirational video, machines to recycle plastic or a phone concept. It doesn’t really matter, as long as it might push the world in a better direction he is interested. Together with an online community Dave starts working on global issues that at first seem impossibly large to fix. They simply try.