Business as a Force for Good: Corporate Social Entrepreneurship
How did Nike change from a ‘Villain’ into a ‘Hero’? By 1998, CEO Phil Knight was forced to acknowledged that “the Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.” 10 years later Nike has introduced a successful product that reduces waste by 60 % compared to average cut & sew footwear.
Change like this doesn’t happen by itself, business development efforts inspired by a clear vision on sustainable innovation. In this workshop, we take a look at this example and experiment with how you can turn your company into a ‘hero’, using business as a force for good.
We do that by using a tool that helps you take joint economic and social value creation to the next level: the Corporate Social Entrepreneurship Canvas. While CSR is about minimizing negative impact (a moral obligation, or meeting legal obligations), CSE proactively pursues social progress, hereby maximizing positive impact, by using societal challenges (Sustainable Development Goals) as a driver for innovation in your company.
1. What is Corporate Social Entrepreneurship?
2. CSE in practice: Nike case
3. CSE Do It Yourself: combining your organisation’s social, organisational and customer challenge
4. Making CSE actionable: first steps
Alwin Veldboom has a research background in Urban Environmental Management at the Wageningen University, studying the challenges cities face now and in the upcoming decades. He specialised in the role of social entrepreneurs and intrapreneurs in the transitions towards future-proof urban environments. As Innovation Program Manager at Outside Inc., he develops and facilitates innovation programmes inspired by Sustainable Development Goals and organisational challenges. The goal is to spark creative confidence for positive change.
” In my work I like to (help) explore motivations and needs of people to gain new insights. Make sense out of these insights and recognise patterns; reframe a problem; generate ideas concrete enough for people to react to; then design future-proof solutions with social/environmental impact.”
Wednesday 13 June
13:00 - 15:00
BorderKitchenKerkstraat 11,2514 KP, The Hague